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Assistant Director of Advancement and Digital Communications

Company: University of St. Thomas

Location: Houston, TX

Posted: February 6, 2018

About The University of St. Thomas
The University of St. Thomas (UST) is the Catholic university in Houston, Texas. UST welcomes undergraduate and graduate students of all races and religions. Located in a diverse and vibrant urban environment with professional opportunities, the campus is just minutes from downtown and the famed Texas Medical Center where many students perform prestigious internships.

UST is committed to the Catholic intellectual tradition and the dialogue between faith and reason. By pursuing excellence in teaching, scholarship and service, the core values of UST’s founders, the Basilian Fathers: goodness, discipline and knowledge are embodied and instilled in the students. UST fosters engagement in a diverse, collaborative community. As a comprehensive university grounded in the liberal arts, UST educates students to think critically, communicate effectively, succeed professionally and lead ethically.

Position Summary
Reporting to the Senior Director, Advancement Communications, the Assistant Director of Advancement and Digital Communications works as part of the Institutional Advancement (IA) team and is responsible for managing IA’s digital strategy and supporting other facets of IA’s overall communications strategy under the direction of the Senior Director of Communications.

Essential Duties and Responsibilities

      • Develop and executive a coordinated, comprehensive digital communications strategy to build and maintain an engaged online community of targeted constituency groups, particularly donors and alumni, in order to drive income and increased constituent participation
      • Manage content and day-to-day oversight of the digital communications strategy, including microsites, constituent email, social media, online fundraising, web video and others as developed
      • Produce and ensure materials of the highest standards of editorial quality, relevance, readability, accuracy and brand standards
      • Develop and manage an online communications calendar with suggested content and system of approval
      • Manage the daily operations of IA’s email marketing system, iModules
      • Monitor, evaluate, and update constituency group contact lists on a regular basis
      • Identify opportunities to leverage emerging and established web trends to inform and motivate key constituencies. Help develop and maintain new tools and channels, as appropriate, and in collaboration with the Marketing Communications department
      • Serve as the primary IA liaison to the University’s web developer, and work in close collaboration with the Marketing Communications department to meet shared objectives
      • Collaborate with appropriate annual fund team members on the planning, development and execution of direct mail, crowdfunding initiatives, and other targeted campaigns to increase annual fund participation and gift revenue. Take risks and test new communications approaches to annual giving while maintaining traditional communications tactics and appeals that engender loyal support
      • Partner with Advancement Services to promote effective data management and reporting solutions. Work collaboratively to create and implement university-wide solicitation policies
      • Write, edit and design funding proposals and grant requests, stewardship letters and communications, presidential communications and other communications that support the goals of IA
      • Performs other duties as assigned by supervisor

Qualifications and Requirements

      • Bachelor’s degree in Business, Communications, English, Journalism or a related field required
      • Minimum of 2 years’ experience in advancement communications
      • Minimum of 2 years’ experience writing feature stories and updates for print and online media
      • Experience in website development and crowdfunding
      • Intermediate to advanced graphic design skills. InDesign preferred
      • Experience working with vendors and external marketing firms
      • Experience with donor databases. Peoplesoft preferred
      • Experience with online marketing platforms. IModules preferred
      • Experience in higher education a plus
      • Strong writing and editing skills
      • Demonstrated organizational, oral/written communication and project management skills
      • Experience with fundraising campaigns or fund development
      • Demonstrated ability in working with sensitive and confidential issues and under the pressure of deadlines
      • Ability to work both independently and as part of a team to include proactive communication with team members, supervisor and VPIA
      • Interpersonal skills sufficient to manage relationships among all levels inside and outside the University, including faculty, staff, administrators and external constituencies such as board members, donors and fundraising colleagues at other organizations
      • Self-motivation and initiative
      • Flexibility and responsiveness in performing multiple projects simultaneously. Strong self-organization skills; ability to prioritize tasks and follow-through to meet expectations of multiple constituencies
      • Strong conceptual and analytical skills with the ability to critically evaluate issues, options and performance results, both quantitative and qualitatively
      • Highly motivated and able to work well as team player is critical; willing to accept responsibility and be held accountable for projects

The above statements are intended to describe the general nature of work performed by individuals in this job classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and qualifications required of individuals in this job classification. All job classifications may have miscellaneous job duties assigned on an as needed basis. Management, at the appropriate level, retains the right to assign and change the duties of any position at any time.

How to Apply
This is a full-time, year round, benefit-eligible position. To apply, please send a resume, a cover letter and salary requirements to the email below. Please note incomplete applications will not be considered.
Human Resources – Ref: 0718
University of St. Thomas
Houston, TX 77006

The University of St. Thomas is an Equal Opportunity Employer