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Marketing and Public Relations Manager

Company: The Center for Hearing and Speech

Location: Houston, Texas

Posted: May 4, 2018

About The Center for Hearing and Speech
Started in 1947 as Houston School for Deaf Children by four parents who wanted their hearing-impaired children to listen and speak (no sign language), The Center for Hearing and Speech (CHS) is now the most comprehensive resource in the region for these children. CHS encompasses a full-service audiology department, a team of highly specialized speech therapists, and a school for children ages 18 months – 6 years. In a nurturing, family-centric environment, professionals work closely together to enable the children to reach their full potential in a mainstream world. Because CHS receives no government funding, and because it serves children regardless of socioeconomic status or health care coverage, 50% of its revenues must come from fundraising efforts.

Position Summary
Reporting to the Director of Development, the Marketing and Public Relations Manager is responsible for developing, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the brand of The Center for Hearing and Speech and position the organization for significant growth in services and community support. The principal responsibility of the position is to maintain and grow a presence in the Greater Houston community through marketing, public relations, social media, advertising and outreach.

Position Information

      • Hours Weekly: 38
      • Starting Salary: Commensurate with experience and qualifications
      • FLSA Status: Exempt

Benefits

      • Health Insurance
      • Dental Insurance
      • Life Insurance
      • Long Term Disability Insurance
      • 403 (b) Retirement Plan
      • 12 Paid Holidays
      • 21 Paid Time Off Days

Supervisory Responsibilities

      • Intern
      • Supervise Graphic Design Projects

Major Responsibilities

      • Oversee the editorial direction, design, production and distribution of all printed and digital materials for both fund raising and program delivery
      • Develop and execute targeted marketing plans to ensure the Center’s services and events are promoted appropriately and adequately
      • Manage strategic media relations, community relations and digital marketing programs and activities
      • Develop an ongoing marketing focus that imparts consistent communication messages and branding
      • Ensure that Center events are well attended and gain media coverage, where appropriate

Work Activities

Departmental Duties

      • Creates and maintains annual department budget
      • Prepares reports on progress of PR/Marketing initiatives
      • Secures, mentors and manages Spring, Summer and Fall Intern

General PR Duties

      • Prepares press releases
      • Develops relationships with media contacts
      • Updates and assembles media kits
      • Serve as backup spokesperson for CHS
      • Prepare crisis management and communication materials

Website/Social Media

      • Website manager – updates content, highlights current events and topics through leaderboards and blogs, builds new pages and donation forms
      • Expands website each year based on response data
      • Prepares quarterly e-newsletter and builds distribution list
      • Develop and implement new media campaign strategies
      • Update all social media channels regularly

Tours/Fairs/Presentations

      • Conducts and coordinates tours
      • Tour liaison with United Way
      • Speaks at various events on behalf of the Center

Via Colori Street Painting Festival
The overall goal is to ensure the event is well attended

      • Secures and works with media
      • Works with the event manager to generate leads and secure sponsors
      • Overall management and implementation of PR/Marketing initiatives for Via Colori
      • Supervises design and production of all marketing materials/signage/program
      • Prepares and distributes calendar listings, including on-line options
      • Develop and manage diverse advertising schedule
      • Pursues promotional opportunities with sponsors
      • Pitches media
      • Week of Media Blitz; secures interviews and articles
      • Develops and maintains electronic tools for ticket sales and electronic event promotion
      • Assists team for event set-up, event day logistics and breakdown of event
      • All weekend media

General Event Support

      • Writes script for emcee
      • If video production is required, develops script, works with outside video company to produce footage and final product
      • Prepares minute-by-minute timeline for emcee/presentations/showcasing of children/video and is responsible for execution of timeline on event night
      • Serves as contact for speakers/testimonial families
      • Develops and handles pre- and post-publicity
      • Works with development team to help with event set-up and breakdown

Physical Demands
Stand; walk; sit; hear; speak clearly; drive a motor vehicle; job requires extensive computer use so employee must have sufficient hand dexterity to use a computer keyboard and be capable of using a computer screen; bend over; reach with hands and arms; able to lift or move up to 20 pounds; able to actively participate in outdoor events, often in extreme temperatures for extended periods of time. Flu vaccine strongly recommended and provided by CHS at no cost to employees.

Education and Experience Requirements

      • Bachelor’s Degree in Communications, English, Marketing or a related field
      • A minimum of 3 years of experience in marketing and/or public relations experience – non-profit preferred

Specific Skills

      • Thorough knowledge on the development and effective use of communication tools such as digital and print content, news media releases, videos, photography and new media
      • Experience in working with the media
      • Bi-lingual preferred
      • Skilled writer with excellent, professional tone

Basic Skills

      • Creativity in brainstorming promotional campaigns, pitching press angles, solving problems, etc.
      • Demonstrated experience in communications project management
      • Skilled in relationship building; enjoys working with people
      • Excellent written and oral communications
      • Excellent organizational, project and time management skills
      • Ability to multi-task and operate in a fast-paced environment
      • Accuracy and attention to detail
      • Ability to think strategically and creatively to develop ideas or problem solve

Computer and Technology Skills

      • Working knowledge of Adobe Office Suite
      • Excellent social media skills: Facebook, Twitter, LinkedIn, Pinterest, Bitly, YouTube, Vimeo
      • Excellent photography skills
      • Basic understanding of website and web editing

How to Apply:
Please submit your résumé to Mari Bosker at mbosker@centerhearingandspeech.org