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Many years ago, I reached that ever curious age where the concept of Santa no longer made any reasonable sense to me. The logistics alone made the whole situation seem improbable at best, but mostly it was all just plain ridiculous. I went to my mother with my realization and she said, “Of course, Santa is real. He’s the spirit of giving that lives inside each of us every day, and it’s our responsibility to keep him alive throughout the year, not just during the holiday season.”

I guess those words had an even bigger impact on me than I realized at the time. In fact, they had a very lasting impact – I went on to make the spirit of giving my profession and also my passion.

During this season of giving, don’t forget…

  • Nearly a quarter of household charitable giving happens between Thanksgiving and New Year’s.*
  • It’s equally important to remember the importance of “thank you.”
  • While this may be a special time for rekindling relationships, as development professionals, we should work to keep our donors engaged throughout the year and ensure they feel connected to the impact of their gift and exactly what it made possible.
  • To remember that each and every gift is just that – a gift.
  • The amazing work nonprofits are doing every day, 365 days a year.

I’m grateful to work in the world of nonprofits and I’m honored to share it with so many amazing and selfless people. Happy holidays!

* According to a study by Indiana University’s Lilly Family School of Philanthropy