Last week, in a rather quiet announcement, Walgreens launched an extension of its “Balance Rewards” program that might just strike fear in any healthcare executive worried about the growing competitiveness of retail health.
Walgreen’s new Balance Rewards for healthy choices™ initiative extends the retailer’s loyalty program to reward members for participating in various health-related programs and tracking progress toward health goals…
The program is rather ingenious on Walgreen’s part. It encourages healthy behavior, makes the retailer part of the healthcare solution, and drives traffic to Walgreen’s website and app (where promotional information can be seen by users) and retail locations. Insurers can even sign on to set up specific goals for their members.
