Chronicle of Philanthropy
August 5, 2014
Colleges and universities are aggressively planning to increase donations by a median 16 percent in their 2015 fiscal year, according to a new survey of 335 chief advancement officers in education.
Nearly 60 percent of the survey’s respondents, most of whom were from American colleges and universities, plus a few Canadian participants, said they are aiming for an increase of 10 percent or more in giving next year. More than one in four are planning for a more than 25-percent jump in donations in fiscal 2015, which began July 1 for most colleges and universities.
The survey, which included nearly 100 respondents whose organizations failed to meet their fundraising goals this year, shows that leaders in higher education—regardless of their institution’s size—are placing more pressure on their top fundraisers to bring in money, the researchers said.