Research is more than just data collection; it’s the strategic intelligence that powers effective nonprofit fundraising. In this session, Matt Pham will lead an engaging discussion on how a research-driven mindset can improve prospecting, sharpen moves management, and help set achievable, scalable fundraising goals. Drawing from his own transition from research to frontline fundraising and consulting, Matt will share practical strategies that have helped organizations grow new gift commitments by up to 400%.
Attendees will learn how to:
- Use data to prioritize high-potential prospects
- Leverage research to guide donor engagement
- Set realistic, growth-oriented fundraising targets
- Communicate insights that influence leadership and team strategy
Whether you’re a prospect researcher, fundraiser, or nonprofit leader, this session will offer actionable tools to position research as a catalyst for organizational success.
Date: September 19, 2025
Time: 12:00 PM – 1:00 PM (CDT)
Location: Virtual
Registration: Free for Members /$10 Non-members