The Midland Quality of Place Initiative’s focus is to ensure the City of Midland’s vibrancy through planned urban areas that fuse together design, architecture, connectivity and quality green pedestrian spaces. The first phase of this initiative will be focused on the 120-acre redevelopment of Hogan Park – a project slated as a priority from the community. Midland Quality of Place first engaged Dini Spheris to carry out a campaign planning study to understand the potential support outside of the Midland area. At the conclusion of the study, Dini Spheris recommended that a strong public-private partnership would help garner support from outside Midland where funders were looking at details such as governance and maintenance structures, financial commitment from the City, as well as an ongoing partnership. Midland Quality of Place retained Dini Spheris to continue campaign counsel as it embarks on the $55 million initiative.