The National Museum of the American Indian (NMAI) is a diverse and multifaceted cultural and educational enterprise that is part of the Smithsonian Institution. The Museum has three facilities in three different states with independent governing boards, volunteers, development staff and donors. Dini Spheris engaged with NMAI to initiate and execute a collaborative and comprehensive individual giving program that supports all of the facilities. Final plans were approved that addressed regional and national fundraising strategies, messaging to motivate major gifts from a broad range of donor prospects, changes to the membership giving structure, and a prospect management plan for the development team. This plan quickly led to commitments of $18.4 million against the annual goal of $11.6 million, including a surprise gift of $5.4 million.
