United Way-Dini Spheris Development Workshop Series Session 5: Donor Relationships that Last: Explore the Donor Cycle

Often called the “donor cycle,” the process of establishing and measuring fundraising activities has four fundamental phases: identification, cultivation, solicitation, and stewardship. This final session with Daniel Marcantel, Consultant, and Jacqueline Buss, Consultant, focuses on prospect identification methodologies, building relationships, asking for the gift, and managing and maintaining relationships.

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